John Pierce


Your Neighbor Since 1949
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Legendary Roots

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Tapped into the heartbeat of Vero Beach, our dedication to the community and its people is steadfast. The AMAC team was founded upon family; a family built upon the idea of home. Where home is more than a singular place, more than four walls and a series of corridors. Where home is a feeling with the residence that is resounding. A vibration within every individual with whom it is connected. The tangible made intangible, manifested through a connection forged alongside those welcomed into the fold. A timeless connection both gentle and unshakable, the balance of deep industry roots met with a passion to shape new chapters for those embarking upon their next great journey.

We inspire the feeling of home. And just as a home is only as good as the bones from which it was built, AMAC is only as good as our story. One composed of over seventy-two years of dedication, compassion, continued success, and a passion for growth. We are industry experts and neighborhood enthusiasts. The bones of Alex MacWilliam are imbued with the heart of Vero Beach as the spirit of our brokerage remains inquisitive and free expansive and eager to further develop its impact on the neighborhood.

There are countless homes for countless people, with countless means by which to buy or sell but there is only one brokerage who understands the many faces of Vero Beach, who has laid the foundation for its diverse real estate landscape.

We see things differently. AMAC believes in bringing you home, in making the introduction to your next chapter one met with ease, trust, and understanding. An understanding that Alex MacWilliam is more than a brokerage, but a family of compassionate leaders who work in tandem to bring decades of firmly woven history and success to your front door. We believe in the synergy of our experience, of a family run business with a diversified mentality, where our dedication is to make every transaction a meaningful human interaction. Our history is steeped within the community, quilted from a fabric of many faces, many lives, many minds and many hearts - all with the unified desire to make a difference. Alex MacWilliam is a firm envisioned by one and built by many.

Let AMAC be the first to welcome you to the neighborhood.

Hello, Neighbor.

About John Pierce

John Pierce has a passion, like few others, for real estate. He has always been fascinated

by it; the tangible nature of it as an investment, the creative aspect of the aesthetics of a property and the potential that can be envisioned. Real estate and the projects that are born from it engage both the rational side of the brain and the artistic side as well.

He grew up in Maine where he was introduced to the hunting and fishing at a young age. He went to St. Mark’s School in Southborough, MA and then to Bucknell University where he earned a bachelor’s degree in 1986. After working in commercial real estate for several years in Boston, John moved to Jackson Hole, Wyoming where for the next 26 years he specialized in luxury residential ranch and resort real estate serving clients throughout the entire Rocky Mountain region. During that time, he was an Associate Broker at Sotheby’s, and an owner and partner with Hall & Hall Inc., involved in hundreds of millions of dollars in transactions ranging from under half a million to over 60 million.

Deciding to relocate to Florida upon becoming empty-nesters, John and his wife Laurel, scoured the state for three years before choosing Vero Beach in 2017 as the ideal location noting it has great beaches and weather, is a very dog friendly community, and has a level of sophistication not found in many communities of its size. John and Laurel along with their dog, Luna, a rescue German Shepard Boxer mix, are loving the Vero lifestyle. He joined the Riomar Country Club where he serves on the Greens committee and the Strategic Planning committee, and they are members at Quail Valley River Club and of Fisher's Island Club of New York where they spend Summers.

They have five grown children, Augustas Pierce, 25, graduated from Hobart College and works for Triumverate, an environmental engineering firm in Boston, MA; Charlotte Pierce, 23, graduated from Colorado College and works for Vertafore an insurance technology firm in Denver, CO; Caroline Pierce, 19, a Freshman at Santa Clara University in San Jose, CA; Mackenzie, 25, who works as a nurse at UCSF Benihoff Childrens Hospital in the cardiac care department and Elsa, 23, who is studying engineering in Bozeman, MT. When his kids were young, he served as Vice Chair and Chairman of the Board for The Teton Science Schools and coached local kids club soccer.

John loves travel adventures having toured Morocco; sailed the sea of Cortez; Heli-skied the Canadian Rockies; surfed the north shore of Kauai; caught giant Trevally on the fly in the Seychelles; toured all of western and eastern Europe; bare boated in southeast Alaska; Elk hunted in Montana; bird hunted in New England; golfed in New Zealand; traveled the east coast of Australia; swam with sharks and manta rays in Tahiti; and did a photo safari in Kenya…so far. At home, he enjoys good food, good people, golf, paddle boarding (SUP), biking, pickle ball, fishing, music, backgammon and cribbage.

John Pierce brings a level of professionalism and a spectrum of luxury real estate knowledge that is prized in the business and he looks forward to utilizing his worldly talents assisting Vero Beach clients with all their real estate needs.